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How Important Are Professional Home Photos When Selling a Home?

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In today’s world of real estate, visual  presentation of a home or a listing can make all of the difference in the world.  With over 85% of buyers

searching online it’s critical to capture their interest immediately.  One of the best, and simplest, ways of doing this with fantastic pictures.  Many listing agents snap a few quick pictures with a digital camera and that’s the extent of the process (some don’t even do that and actually use pictures from Google street view!)

If you’re considering selling your home you should definitely ask the realtors you are considering how they market their listings and what staging and photography options they offer you.

Take a look at some of the pictures below and see what a difference photographs really do make.  As listing agents our job is to prepare a home for sale and market it in the very best possible light.   While it obviously costs money to have a professional photographer come and take the pictures, it can mean all the difference in the world.  As one of the top realtors in the South Bay we want to present all of our listings as luxury properties and always use professional photographers at no cost to our clients.

Regular Listing Agent Photos versus Professional Real Estate Photography

Same bedroom using a phone camera compared with professional photographer’s picture….ideal lighting with a larger looking room

Oceanview living room – which is more likely to make you want to take a look at the home?  Straight out of a magazine ad

Dark and small or bright and open with ocean views…which would you prefer?  Spaces look larger and brighter and details (such as the ocean view) are much clearer

Which one makes the property look more impressive as a large lot horse property?   The first picture was actually taken from further away.  The second captures the impressive property with tack room and corral.

Shot that most realtors would take on phone camera versus professional photo from the same spot.  Same house taken from a very similar location.  Light, bright and beautiful

Photos taken from the same location.  Look how much larger the backyard and pool look on the right side.  If you were looking for a big yard and a beautiful pool….which would compel you to go and view the home?

 
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